logo Uplace - BMC

Meet the BMC-Vifit Pro Triathlon Team powered by Uplace

Team picture

1. Take 8 world class triathletes.

The BMC-Vifit Pro Triathlon Team powered by Uplace is one of the leading and most ambitious projects in today's professional triathlon. Eight world-class athletes race for BMC-Vifit: Pablo Dapena Gonzalez, Kristian Høgenhaug, Chris Leiferman, Katrina Matthews (née Rye), Patrik Nilsson, Max Neumann, Emma Pallant and Chelsea Reilly. Bike manufacturer BMC Switzerland, sports nutrition company Vifit Sport and real estate group Uplace serve as the team's main sponsors. Since 2014 the BMC-Vifit athletes won a total of 101 races and finished on the podium in 207 of them. With more than 50 races on the 2020 calendar, the red team is coming soon to a triathlon near you.

2. Give them the best materials, support and R&D.

In 2010, the Belgian lifestyle real estate group Uplace was the driving force behind the creation of the Uplace Pro Triathlon Team, the only Belgian professional triathlon team at the time. The goal was to record top Belgian results in international triathlon. Three years, 12 Ironman victories and 19 Ironman podium finishes later, that ambitious objective was met.

BMC Switzerland, on board as title sponsor with Uplace since 2014, is a long-established name in the cycling industry. The company has an extensive expertise and track record in road cycling with the BMC Racing Team and the BMC MTB Team.

In 2018 FrieslandCampina’s sports nutrition brand Vifit Sport became the new name sponsor of the BMC-Vifit Pro Triathlon Team. FrieslandCampina is one of the world’s largest dairy companies with an exceptional knowledge and expertise in the dairy and protein industry. The importance of the right recovery and the right nutrition plays a crucial role in the daily life of our athletes.

BMC Switzerland provides the athletes with perfectly tuned Timemachine bikes. They also enjoy the support of the BMC technical staff and the latest advances in BMC bike technology. Vifit Sport offers the BMC-Vifit athletes personalized nutritional advice and top quality sports nutrition products.

The operational management of the team, overseen by General Manager Bob De Wolf, is devided in five dedicated departments – operations, marketing, athletic, bike-technical and medical – to provide the athletes and their coaches with coordinated professional support.

The athletes get top professional advice and guidance from a team of experts, including Ben De Wolf (sports director), Roel Parys (team doctor), Maarten Thysen (strength and stabilization) and its own team of bike mechanics. They also receive world-class support and materials from team partners Polar, uvex, Craft, Orca, BMW Le Couter, DT Swiss, Elite, Selle Italia, Vittoria, FSA, Vision, Sands Beach Active, Optimize Bike & Tri, Best Swim Centre, Ogio and TrainingPeaks.

3. And let them work together to become even better and achieve greatness in long distance triathlon.

We want to be the best team in long distance triathlon. The ultimate goal: to win the World Championship Ironman in Hawaii. We believe that in today's triathlon, it takes a team to achieve those ambitious objectives. Shared access to the best resources and support is an important benefit. But for BMC-Vifit, it's also about working with your team mates to achieve individual goals. Because nobody understands your challenges better than they do. So we push and support each other every day. We train, suffer, laugh, and ultimately achieve greatness together.


This website uses cookies to ensure you get the best experience on our website